issuu has been one of the pioneering digital self-publishing platforms and I have been covering them on this blog for some time now. Issuu was actually one of the very first solutions to relatively easy put Your content on-line in a more magazine like fashion. (You’d simply just create a pdf of Your content upload it and voila)
But with the rise of mobile – and with that the rise of the app-economy – Issuu seemed doomed to slowly just go away – chained to desktop-laptop and seemingly with no prospects ever finding it’s way onto peoples mobile devices.
This simplicity – just export Your InDesign file of your magazine to a pdf and upload – enabled almost every major publication to make their content available on Issuu – all this happened a year – or three – before media companies gained the know-how and started to develop apps for that.
That’s why it’s really exciting to tell You that Issuu is finally available on both iOS and Android
- it’s still not an app, (You still read the magazines via a browser and You have none of the mobile apps interactivity and gesture based inteface) – it’s just that the Issuu reader has been designed to work on all devices.
So all of a sudden the self publishing landscape has gotten really interesting. We have Issuu – with it’s simplicity – squaring off against Adobe Publishing Suite, Mag+ and others.