Tag Archives | Digital
creative digital solutions
I’m very happy to let You know that our project theLAB-berlin is now live with both it’s website and the iPad app. theLAB-berlin is a artist collective and platform – focusing on innovative, digital storytelling and solutions for clients in the fashion, music and luxury industry.
Why do we do what we do?
At theLAB-berlin we believe that there is an opportunity for brands to employ a new type of narrative – rooted in the new technologies and coupled with the rise of ”new media”.
digital first strategy
The most dominant companies, no matter the industry, are digital-first. Think Netflix over Blockbuster or iTunes over Tower Records. So how can we take advantage of this trend in our work and with our own projects?
Aaron Dignan walks us through how we can have the right mindset to thrive in the future: We need a purpose, a process to support it, the right people, and (most importantly) these need to combine to make products that serve a community larger than any employee or organization. Dignan shows off plenty of examples and tells us what to adopt for our own work. “When we look at the companies that are really dominating, this is what they are doing.”
About Aaron Dignan
Aaron Dignan dressed up like a superhero for 180 straight days of the first grade, which marked the beginning of his life as an iconoclast, observer, theorist, and performer. Now, as a founding partner of the digital strategy firm Undercurrent and based in New York, he advises global brands and complex organizations like GE, PepsiCo, Ford, and Estée Lauder on their future in an increasingly technophilic world. Aaron’s first book, “Game Frame: Using Games as a Strategy for Success,” was released in 2011.
Think like a publisher
I’m super excited to let You all know that our first, very own app is now available in the App Store on iTunes. Normally I’m not soliciting downloads and ratings but in this case I’ll make an exception – If You like what You see please go to…
…and download the app for free and give us a rating in the store (this will help us tremendously)
The app was build from scratch – with my bare hands – using Adobe tools such as InDesign PublishingSuite and so on… I could never have done this without being a subscriber to the Adobe Creative Cloud which has opened up completely new playgrounds for me.
Much has been said – and is still being said – about think like a publisher and this project is my take on it. I believe that the new technologies and new-media has given each and everyone of us a golden opportunity to craft and distribute our own story.
I still love being a photographer…
…AND there is so much more to discover!!!
Images by fashion photographer Anka Bardeleben and me…
My camera equipment
This post first appeared on SHOT KIT – A PEEK INSIDE THE CAMERA BAGS OF PROFESSIONAL PHOTOGRAPHERS which is a great new website dedicated to a more holistic and less techie take on camera gear.
I have now been a photographer for over 20 years and gone through the transition from analog to digital, which I did quite early compared to some of my friends and colleagues.
I honestly have no desire to ever shoot analog anymore – the speed and flexibility of digital is just so overwhelming that analog is no option for me.
As an assistant I used to stand in the darkroom for years and the same wonderful mistakes that happened under the red light happens all the time in my digital workflow.
Digital definitely has soul and feeling and by keeping the door slightly ajar for outside influences and “errors” you will constantly be challenged and sometimes amazed by new images and unusual solutions.
In my earliest professional days I used 2-3 Pentax 6×7 medium format bodies with mostly the 165 mm. lens. The Pentax was a great, albeit very basic camera, with a huge negative but it broke frequently so You needed to have at least 2 bodies with you – just in case…
My next system was the amazing Contax 645 – which had the for me novelty of autofocus.
All of a sudden virtually 100% of my frames were now in focus – earlier I always had to count on some frames being slightly shaky or out of focus since I mostly shot with a bit longer lenses. Even though I do not own the Contax anymore I have seen the system being used today still – with digital backs – a proof of concept and a testimony to the power of flexibility and “modular thinking”. In short a great camera and system.
At around this time digital started to become a real option and I finally made the switch to the very first digital Canon EOS 1Ds – with a for todays standards paltry 11mb sensor.
The switch to digital was a major turning point for me. Now I could afford to shoot “sloppier and more emotional” and the fact that the gear was a lot lighter made me more mobile and agile as a photographer – fewer shots stuck on a tripod and more moving around – simply freer
I honestly credit a lot of my development as a photographer to the fact that I switched to a smaller, lighter digital camera – gear is important but sometimes not for the reasons you think!
I stuck with the Canon EOS line and progressed all the way to the MarkIII – always with the prime 28-70mm zoom until very recently when Nikon released the D880/D800E models.
I was wowed by the fact that all of a sudden I could have a “almost middle format” feeling with similar sharpness and resolution in a very lightweight setup. Another major factor was the price difference – almost €900,- difference between the D800 and Canons equivalent made the choice easy. Other factors are the greatz video capabilities on the Nikon + the fact (that I already mentioned) that the images the Nikon produces are similar in feeling to a middle format camera.
So here I am and this is the current content of my camera bag:
– Nikon D800 with the budget AF-S Nikkor 24-85mm. (with image stabilization)
– also have an older Nikkor 105mm. /1.8 lens (no auto focus but wonderful for video)
– My everyday-carry-around camera is a Lumix DMC-LX5
– A Linhof Monoball w. quickrelease on a Gitzo tripod (not shown) for the times when I need to go on a tripod – these bad boys are over 20 years old and still functions flawlessly – german engineering at it’s best !
– USB sticks in various sizes are a must to have with you…
– A Minolta light meter (which I never use) is still packed in the bag… Sentimental reasons maybe?
– I have a 3 Tb external disk packed as secondary back-up on location – My primary backup is on the desktop for speed.
– Cleaning equipment including swabs and 99.9% alcohol and dust blower
– Nexus 7 tablet – great to show images on is always packed
– 2010 MacBook Pro – still running OK despite scary noises and clatter from the disk (not running a SSD – next time)
– And lastly – a notebook to for notes to-do’s – keeps me focused and I like the analog way of keeping notes.
White Noise White Shores
This multi-media project is celebrating a pure, naive and innocent notion of beauty that seems to be almost forgotten these days. The project was initiated by me and my partner – 3D & CGI artist Thorsten Jasper Weese | recom. It consists of still images, video and (digitall + IRL) sculpture… Technically the process is not overly complicated and consists mainly of photography + 3D modeling + video (editing)
At the actual shooting, 40-50 still frames captured of Marie @ Iconic Management were uploaded into the free AutoDesk 123D Catch software that allows anyone with an internet connection to create real 3D models of virtually any object. The software stitches the images together and produces a 3D model in about 30 mins.
This 3D model was then “sculpted by hand” in Sculptris to refine and enhance the digital sculpturel. The next step was to hand the model over to Thorsten and his team at Recom-CGI for processing and editing. The camera flight and the rendering for the ANIMATION is done inf VREDprofessional and the passes were comped in NUKE and got little FX in After Effects. The team at Recom rendered a number of stills, video and 3D models which were then brought back to me for final editing in Premiere and After Effects.
The stills, based on the digitized Marie, done with 123D Catch, is rendered with the realtime rendertool VREDprofessional as a Wireframe with an Flipflor car paint to achieve a breakable lightweight feel.
issuu has been one of the pioneering digital self-publishing platforms and I have been covering them on this blog for some time now. Issuu was actually one of the very first solutions to relatively easy put Your content on-line in a more magazine like fashion. (You’d simply just create a pdf of Your content upload it and voila)
But with the rise of mobile – and with that the rise of the app-economy – Issuu seemed doomed to slowly just go away – chained to desktop-laptop and seemingly with no prospects ever finding it’s way onto peoples mobile devices.
This simplicity – just export Your InDesign file of your magazine to a pdf and upload – enabled almost every major publication to make their content available on Issuu – all this happened a year – or three – before media companies gained the know-how and started to develop apps for that.
That’s why it’s really exciting to tell You that Issuu is finally available on both iOS and Android
– it’s still not an app, (You still read the magazines via a browser and You have none of the mobile apps interactivity and gesture based inteface) – it’s just that the Issuu reader has been designed to work on all devices.
So all of a sudden the self publishing landscape has gotten really interesting. We have Issuu – with it’s simplicity – squaring off against Adobe Publishing Suite, Mag+ and others.
Digital future… a real eye opener from Business Insider
Infographics are all the rage right now – and rightly so, since they are excellent tools to illustrate otherwise hard to grasp and somewhat abstract scenarios. Just seeing these graphs makes it much easier to fully understand the profound shifts we are witnessing -and living right now.
Personally I was really struck by the fact that developing for android has now caught up with developing for iOS -even though the money still seems to stay with iOS.
The biggest surprise, however, was the fact that almost half the worlds population is on-line! That in itself is a huge opportunity (and challenge)
In short, here are my take-away’s from this excellent deck.
-Almost half the worlds population are now on-line. – CLICK TO TWEET
-Print and TV are dead, or will be… – CLICK TO TWEET
-PC and Desktop will soon drop dead as well… – CLICK TO TWEET
-We are now consuming media multi-screen. – CLICK TO TWEET
-Mobile media time is the only one growing (vs. TV, Print, On-Line, Radio…) – CLICK TO TWEET
-Digital advertising is now bigger than TV advertising. – CLICK TO TWEET
… and most importantly:
-Money follows eyeballs – which are moving to digital -especially mobile. – CLICK TO TWEET
Kinetic Light Sculpture
A really nice example of a fusion of digital-virtual and physical-tactile expressions. Even though I’m very fond of the screen as medium it very often lacks the sensuality of paper or print. Here the screen dissolves in a furious spinning motion and the violence is replaced by a serene, ethereal fluidity.
Tutors: Alain Bellet, Gael Hugo, Christophe Guignard
ECAL / University of Art and Design, Lausanne Switzerland
Bachelor Media & Interaction Design
Music : “Murder!” by Montgomery Clunk (http://www.myspace.com/monteebeats)
http://www.ecal.ch + vimeo.com/channels/ecalmid
“With this project I wanted to explore the notion of the third dimension, with the desire to try to get out of the usual frame of a flat screen. For this, my work mainly consisted in exploring and experimenting a different device for displaying images, trying to give animations volume in space. The resulting machine works with the rotation of two screens placed back to back, creating a three-dimensional animated sequence that can be seen at 360 degrees. Due to the persistence of vision, the shapes that appear on the screen turn into kinetic light sculptures.”
This is huge for any visual story teller…
I just caught the news that Flipboard has rolled out the possibility to view content on Your desktop, a shift away from their mobile only policy of 3 years. ( Instagram anyone ???)
I quickly jumped onboard and threw together my first Flipboard – Per Zennstrom Photography, and I have to say I’m impressed with the result. My head is actually spinning a bit since the content displays gorgeously and for any visual storyteller this is huge. I can easily see this as an extension of this blog, or a gorgeous swipable portfolio featuring various feeds such as Instagram, Facebook, Flickr… The possibilities actually seem endless.
Adding content is a breeze using their dedicated bookmarklet. Use with prudence and caution – it actually could open up the possibilty of over-sharing – it’s that easy!