Tag Archives | Berlin
creative digital solutions
I’m very happy to let You know that our project theLAB-berlin is now live with both it’s website and the iPad app. theLAB-berlin is a artist collective and platform – focusing on innovative, digital storytelling and solutions for clients in the fashion, music and luxury industry.
Why do we do what we do?
At theLAB-berlin we believe that there is an opportunity for brands to employ a new type of narrative – rooted in the new technologies and coupled with the rise of ”new media”.
Scentury – Perfume Stories is a great project by my friend Helder Suffenplan.
Scentury is a research platform for perfume culture that strives to redefine the way we speak and think about fragrance. This platform translates perfume into stories and images — a language everyone understands. Our global network of creative innovators and fragrance experts helps us to gain a deeper understanding of the cultural, social and psychological contexts of fragrance. Scentury operates both online and offline. Scentury was started and operated by 20FIRST, a Berlin-based studio for brand building and creative direction. 20FIRST was founded by Helder Suffenplan in 2006 and has won many national and international awards.
Fashion Designer Michael Sontag
An extended portrait of fashion designer Michael Sontag for Scentury – Perfume Stories, which is an online platform that feature creative people from all over the world, and the things that connect them with perfume: fantasy, sensuality, vision, and inspiring stories. Scentury is the brainchild of Helder Suffenplan, (who is also one of the forces behind much acclaimed multi-platform and art project Upon Paper) and I was thrilled to be asked to participate with this extended portrait of my friend Michael Sontag.
“My parents never gave me the feeling that I need be afraid when leaving the house to explore the world around me. I was able to run wild in the woods and meadows, and to play with whatever nature and chance provided.” – Michael Sontag
Scents, and perfume is something that Helder cares deeply about and as he writes on the platform…
“PERFUME TELLS A THOUSAND TALES — AND EACH OF THEM BELONGS TO SOMEBODY
In 2011, when I first started to speak about my SCENTURY concept, I was staggered by the response. My friends shared with me memories of unforgettable moments, and how these are brought to life most vividly by a fragrance. I heard stories of summer days outdoors, bathed in the aroma of forests and meadows; of Asian timber temples, heavy with the fragrance of holiness; of dearly beloved grandmothers, with their own unmistakable mix of soap and musky ladies’ scent. And there were also tales of first love …
Fragrance stories are often funny, exciting, and romantic, but they can be sad or melancholy too. One thing is common to all of them however: they are intense and deeply personal! There are unique moments in life, which accompany us forever, for with the help of a certain aroma, they become deeply inscribed in our memories. And whenever the familiar fragrance crosses our path again, each cherished moment surges — unexpectedly, astonishingly, overwhelmingly — to the surface of our minds.”
Street Culture Berlin
It’s now almost 5 years that I call Berlin home. One impression that is just getting stronger and stronger is the fact that Berlin is still not finished - CLICK TO TWEET
There is still so much space here to grow – both on the physical street level but also and more importantly -in peoples minds.
Here a pretty long post with some 50 images from street-level Berlin…
Beautiful Maria Clara and Marie came by today on a go-see… Tried to make them look like two young, russian ballet dancers.
A go-see is part of the everyday routine for fashion models. Essentially it’s a visit to a casting Director, Agency, Photographer or anyone else who possibly might book the model for a project. A Go-see is a slight variation of a casting, where a casting is initiated by the potential client but a goo-see is initiated by the modeling agency (It’s really a cold-call)
In any case this process can sometimes mean 10-20 appointments a day for a model during the busy show season. Sometimes tens – or hundreds of girls compete for a few slots and anyone can understand the stress of the constant rejection the models are exposed to under these circumstances.
Just as the humble Look-Book has evolved from a art-less tool, simply showing a fashion designers pieces to buyers, the Go-See is now evolving as well. With less money to spend on advertising and sometimes replacing the campaigns altogether, the Look-Book is now an integral part of the marketing of a brand and much thought and design goes into the process.
Nowadays many photographers see the Go-See as a chance to quickly produce new material and in the process help out the modeling agency. (I scratch Your back…)
These are examples of how practices are rapidly changing under pressure, and how new thinking can take advantage of disruption and change.