Tag Archives | Android

issuu

Screenshot 2014-02-08 23.03.10 Screenshot 2014-02-08 23.02.55 Screenshot 2014-02-08 23.02.42 Screenshot 2014-02-08 23.02.19 Screenshot 2014-02-08 23.01.56 issuu

issuu

issuu has been one of the pioneering digital self-publishing platforms and I have been covering them on this blog for some time now. Issuu was actually one of the very first solutions to relatively easy put Your content on-line in a more magazine like fashion. (You’d simply just create a pdf of Your content upload it and voila)

But with the rise of mobile –  and with that the rise of the app-economy –  Issuu seemed doomed to slowly just go away – chained to desktop-laptop and seemingly with no prospects ever finding it’s way onto peoples mobile devices.

This simplicity – just export Your InDesign file of your magazine to a pdf and upload – enabled almost every major publication to make their content available on Issuu – all this happened  a year – or three – before media companies gained the know-how and started to develop apps for that.

That’s why it’s really exciting to tell You that Issuu is finally available on both iOS and Android

Tweet: #Issuu is finally available on both #iOS and #Android - http://ctt.ec/PeS5O+
– it’s still not an app, (You still read the magazines via a browser and You have none of the mobile apps interactivity and gesture based inteface) – it’s just that the Issuu reader has been designed to work on all devices.

So all of a sudden the self publishing landscape has gotten really interesting. We have Issuu – with it’s simplicity – squaring off against Adobe Publishing Suite, Mag+ and others.

 

 

Digital Future

Digital future

… a real eye opener from Business Insider

Infographics are all the rage right now – and rightly so, since they are excellent tools to illustrate otherwise hard to grasp and somewhat abstract scenarios. Just seeing these graphs makes it much easier to fully understand the profound shifts we are witnessing -and living right now.

Personally I was really struck by the fact that developing for android has now caught up with developing for iOS -even though the money still seems to stay with iOS.

The biggest surprise, however,  was the fact that almost half the worlds population is on-line!  That in itself is a huge opportunity (and challenge)
In short, here are my take-away’s from this excellent deck.

-Almost half the worlds population are now on-line.  - CLICK TO TWEET
-Print and TV are dead, or will be…  - CLICK TO TWEET
-PC and Desktop will soon drop dead as well…  - CLICK TO TWEET
-We are now consuming media multi-screen.  - CLICK TO TWEET
-Mobile media time is the only one growing (vs. TV, Print, On-Line, Radio…)  - CLICK TO TWEET
-Digital advertising is now bigger than TV advertising.  - CLICK TO TWEET

… and most importantly:
-Money follows eyeballs – which are moving to digital -especially mobile.  - CLICK TO TWEET

digital future The Future of Digital 7 The Future of Digital 1 digital future The Future of Digital 4 digital future The Future of Digital 10 digital future The Future of Digital 5

digital future

eyballs are moving to digital


Self-publish to iPad & Android using Mag+

Via my colleague thereseb. I just came across another perfect example of how the web 2.0, or the read / write web,  is empowering individuals by letting them us connect to others directly, in a dialogue, by bypassing traditional media.

Entetr Mag+, a publishing tool that lets You publish Your own stuff, straight to both iOS, iPad & Android.

I just visited their headquarters in Stockholm where Peo Strindlund and his crew walked me through a quick demo of the ease of use and the different flavors, Create (which is free), Go, Grow and Lead and I have to say that I’m very impressed with the endless opportunities this aplication is dumping in our laps for a very fair price.

Now, self-publishing is not something new and I have been experimenting with platforms such as Issu who never really seemed to crack open the entry into the tablet playground…

[issuu width=600 height=400 backgroundColor=%23222222 documentId=100117184034-6dc0096ff4d349d38aea9c1de4695b89 name=11horses_the_viral_issue username=perzennstrom tag=art unit=px id=bba56450-df44-d6ea-3252-112c46cb67ce v=2]

… and Adobe is offering their Digital Publishing Suite which unfortunately is pricing itself out of reach for any small agency or publisher who would like to explore and experiment with tablet publishing.

The team especially focused on the speed of reviews to changes You do in the project while in the workflow, which are virtually instant, very impressive…

Well, to say the least I’m extremely excited about this and I have already downloaded the free tool and I hope to be able to start experimenting very soon on some projects