Stockholm fashion photography
Stockholm fashion photography - Stockholm is where I was born and even if I haven't lived there for more than half of my life I still carry much of the city with me. It's a beautiful place, orderly and after a while a bit boring. Maybe that's why I have been living in cities like New York, Paris and Berlin. The mess and chaos I never had in Stockholm I found elsewhere. Well, this is not a post about cities but rather about what I hope to be my next magazine project - Moon.
Moon is an attempt to reach a new audience with my images. It will be published in a very, very limited print run and exclusively distributed via a private network. I have earlier talked a lot about the power of hyper-personalisation and I believe this might be a good example of that. When the old models for making a living as a creative seem to be broken, I believe that creatives today need to take responsibility of the distribution of our work.
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