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“Magnetic” by Per Zennstrom in Neue Mode Magazine
Neue Mode Magazine is continuing it’s quest for visual simplicity and strong imagery and just published a new fashion that I just shot.
Set in a sunny and sparsly populated Berlin apartment model Kate @ Izaio was dressed in selected vintage pieces by stylist Nada Lottermann with Hair & Make-Up done by Ilke Jänicke.
Photographer: Per Zennstrom
Stylist: Nada Lottermann
Hair & Make-Up: Ilka Jänike @ Blossom
Model: Kate @ Izaio
Location: the Apartment / Studio Magnus Reed
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This project consisting of both still-images and video, was published in QVEST Magazine’s 50th. Anniversary issue, as well as on leading video publishing platform Vimeo.
The project is an attempt to tell the story about fashion designer Michael Sontag’s relationship to his craft, his fabrics and his process of draping his fabrics directly on a model without any sketching or drawing…
A QR code, linking the magazine reader to an on-line video, was integrated into the layout, letting the reader instantly view a video on their smartphone, effectively layering different media (print/on-line video) on top of each other for a very rich reading/viewing experience.
“Fashion designer Michael Sontag doesn’t sketch, draw or otherwise put his ideas down on paper before getting to work on his designs. Instead he intuitively and very much hands-on starts draping the fabric directly on the model like a sculptor working with steel, glass or stone.
It’s his hands that are doing the work, directly manipulating the raw materials. The shapes are born directly from underneath his hands moving over a body and I imagine that it’s this approach that leads to the fluidity, intimacy and movement of his pieces.
Looking through his past collection I’m struck by the undeniable singularity and focus of his vision. It’s an understated and quietly luxurious woman, always in movement where the colors and textures always are at the forefront.”
In a bit of a meta-ish discussion about publishing and the web 2.0 (remember?) I’d like to point out that this is again a confirmation of how everyone is doing everything and that You have to think like a publisher
I also would like to share this quote from Clay Shirky on publishing, taken from the ongoing series “How we will read” over at Findings…
“Publishing is not evolving. Publishing is going away. Because the word “publishing” means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That’s not a job anymore. That’s a button. There’s a button that says “publish,” and when you press it, it’s done.”
– Clay Shirky
I was very pleased to see how nicely Victor by Hasselblad took care of my images in a 18 page spread for their March issue which is on-line now…
These images are all born out of some sort of fashion photography context and are taken over a period of 10 years or more and is a retrospective of the work I have done evers since receiving the Hasselblad Master award in March 2002.
Please share if You think this is worth it…
Mattias Schweighofer is a fun guy and he had no problem to let lose and goof around in this editorial shooting for best fashion, styled by Ferry Hansen. The shooting resembled a kids visit in a toy store a bit – we just wound him up and let him loose like one of those wind.-up toy monkeys with those tiny cymbals ; )))
During the shooting we talked about Berlin, letting go and Hollywood and an we shot an obvious hommage to the late Herb Ritts iconic portrait of Jack Nicholson.
Take look at the whole shooting here at my main website – fashion photographer Per Zennstrom
German actress Nora Tschirner playing the part of chic downtown gallery owner exploring Berlins vibrant underground art scene for QVEST magazine.
Fluorescent tubes and street art mixes with high fashion
In this video designer Marcell Pustul & I talk about some of the ideas behind this project…
The finished video
A Re-Mix of the 3D loop
This fashion project was revealed on Jan. 19th. during Berlin Fashion Week 2012 and consisted of a multi-projector, site specific video installation, (outside in the streets as well as inside the chic nightclub Tausend) plus a traditional print campaign. Aiming to merge the label Marcell von Berlin’s confident & edgy fashion DNA with the city’s unique and gritty street-art sensibility we decided to integrate already-in-place art pieces by Olafur Eliason & JR into our project. The layering our fashion narrative on top of their work resulted in productive clashes of imagery and a unique and very urban texture which suited the labels temperament very well.
Integrating all aspects of this project, such as Print, Digital, Video, Event & Marketing into a cohesive whole, the idea was to offer a tech-savvy and marketing-effective edge to the label which was showing a collection for the first time and demanded something edgy and high-energy.
… an example of this thinking: The promotional event at Bar Tausend was treated more as a street-art installation where we re-cycled imagery and video from the still campaign. Chasing our own tail so to speak…
A “fluorescent cube” was a central element which appeared in every part of this project and offered a visual “red thread” that held everything together. The cube was built with of-the-shelf material from any hardware store and literally held together with tape.
Director: Per Zennström
Director of Photography: Björn Jonas
Stylist: Diana Nagler
Hair & Make-Up: Ilka Jänicke
Line Producer: Kathrin Limburg
Model: Jenny Strahl
Location: CarLoft Berlin
… some images that I shot in a wintery swedish forest. Blair Witch anyone ?
The very dark Nordic forest is populated with all kinds of beings, both friends and foes. One of my favorite characters is the Princess Bianca Maria / Princess Tuvstarr, both immortalized by the Swedish illustrator John Bauer who spent his time bringing to life these figures… There is another Nordic mythological creature, the “Huldra” (or “Skogrå”) who is essentially a cunning seductress, very much like the mediterraenean Siren. In the stories she would lure woodworkers into the forest with her radiant beauty, never to return again…
These extraordinarily beautiful creatures are shape-shifters and if You would happen to catch a look at them from behind they would resemble nothing more than a hollow, rotting tree stump. Another way of making them out was that the females sometimes had a fox tail sticking out from under their skirt.
Marcell von Berlin is a young, emerging Berlin based fashion designer who manages to effectively and reassuringly marry Berlins gritty street culture with a very chic, high-fashion narrative. For his debut collection “Born For fame” he decided to forgo a traditional catwalk show and instead produce a video installation. I had the good fortune to be able to both direct the video and the still campaig as welll as take care of the design of the actual event.
A “fluorescent cube” was a central element which appeared in every part of this project and offered a visual “red thread” that held everything together. The cube was built with of-the-shelf material from any hardware store and literally held together with white duct-tape.
Above You can follow the life of the cube, from some early conceptual drawings to the finished project where the cube was installed in the street and below the final video.