Marcell von Berlin is a young, emerging Berlin based fashion designer who manages to effectively and reassuringly marry Berlins gritty street culture with a very chic, high-fashion narrative. For his debut collection “Born For fame” he decided to forgo a traditional catwalk show and instead produce a video installation. I had the good fortune to be able to both direct the video and the still campaig as welll as take care of the design of the actual event.
A “fluorescent cube” was a central element which appeared in every part of this project and offered a visual “red thread” that held everything together. The cube was built with of-the-shelf material from any hardware store and literally held together with white duct-tape.
Above You can follow the life of the cube, from some early conceptual drawings to the finished project where the cube was installed in the street and below the final video.