an screencapture of a Noog - a digital collectible © 2012 . All rights reserved.

NOOG – digital collectibles

NOOG – a set of purely digital collectibles is a collaborative, purely digital art project that uses augmented reality technology in a fun and easy way. I just came across it and hope to be able to experiment with it a bit more. Above some of my first attempts using this fun tool that instatnly brings augmented reality into the hands of anyone…

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“The NOOG Collection is the first set of purely digital collectables known to us. There have been different versions of existing material collectables that have transgressed into the virtual world of the Internet, but these are mere extensions to sets that predominantly populate the world in a material form. Digital Collectables define a pure immaterial set of desirable yet absent objects. Collectors begin their journey as curious and inspired amateurs. As their hunger for completion increases with every obtained fractal of a set, the collector steadily develops into a lover of NOOG.

They grow into masters as their desire for the entire set grows with the number of collected fractals of a set increases. The less pieces of the puzzle that are missing, the more a true collectors heart desires those missing and the warmer her love for the collected elements becomes.

Digital collecting demands a greater heart than material collecting, as the viral and virtual love is purer, it being disassociated from material and form. In digital collecting the intellect and passion must combine to heighten the imagination of the collector.

Pure love, desire and passion are entirely detached from a material form. Customization turns into a rewarding level of collecting, where the collector can interact with her set and become artist and curator of her own collection. 128 NOOGs are fully designed and styled, all of which have their own flavor. Another 128 NOOGs can be styled by you, the collector, using your own imagination.”